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    Taking your business online

    Glen Eira City Council is dedicated to providing local business owners with all the tools, resources and support they might need to improve their digital literacy and take advantage of all the business opportunities that the online space has to offer. 

    In this section, you'll find a wide range of information introducing you to different aspects of the digital environment — social media, SEO, e-commerce, Google Analytics — as well as practical guides to how you can make them work for your business. Council also offers free digital support services for businesses through the BusEd Program. 

    Digital literacy masterclasses

    The Digital Masterclass Series is intended to help Glen Eira business owners improve their digital literacy in a post-COVID world. The series shows you how to establish and grow your digital presence, and how different online tools and platforms can work for your business model.

     

    Digital Pathways

    Digital Pathways is a short course of 12 seminars designed to help business owners develop confidence in digital spaces. Learn how to develop your own digital marketing business plans whilst gaining a foundational knowledge of digital marketing principles. 

    Social media for business

    Social media is a powerful communication tool that can help both on and offline businesses engage more effectively with their established audiences and reach new customers. This section provides a broad overview of the different social platforms and will help you establish your social presence.

    Website creation and management

    A website can help you create awareness of your brand, engage your audience and boost your revenue. This section provides information on how to get started on building and managing a website, and improving your website's search ranking. 

    Marketing your business and selling online

    The digital space offers an enormous range of new ways to market your business and sell to your audience. This section provides guides to the different ecommerce platforms available to businesses and also explores some key approaches to digital marketing.

    Managing your digital presence

    Good business principles still apply in a digital environment, but they do need some adapting. This section explores best practice methodologies for taking your business online. 

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