When Australians are looking for something, they turn to Google. Being visible (and accessible) on this platform is a crucial aspect of every business model, regardless of whether or not you have a website. This webinar explores why Google is such a powerful and popular search tool as well as the steps involved in establishing a Google My Business account to ensure your business is searchable on Google Maps.
If you're not on Google, you don't exist
Watch: Guide to Google My Business and Google Maps listings
Key takeaways
- All businesses should have a Google listing regardless of whether or not they have a website.
- The growing importance of 'near me' searches. Web searches for local businesses (known as 'near me' or 'close by' searches) have dramatically increased over the past two years.
- Busyness insights. During the pandemic, Google Maps increased the visibility of what it calls 'busyness' information (insights into how crowded a business is at a particular time).
- Searching beyond specific places. Local searches are now overwhelmingly about topics relating to items or services (ie. birthday flowers near me), geographic areas (ie. Bentleigh flowers) or time periods (ie. late night florist).
